Did you know?

Singapore used to be home to many dried cuttlefish snack manufacturers during the 1950s to 1980s. However, with the onset of modernisation, there was a shift away from labour-intensive industries. The pressure to streamline manufacturing processes has unfortunately resulted in the gradual decline of many of these manufacturers who eventually ceased their operations. Most of the dried cuttlefish snacks you find in small-scale mama shops or large supermarkets across the country today are produced overseas.

We are one of the remaining members in the industry who still manufacture our own brand of cuttlefish snacks. Our founder, Mr. Shannon Lee, belongs to a new generation of leaders aspiring to reintroduce consumers to Singapore’s fading food heritage. Have a taste of our 123 dried cuttlefish snack today and share in our common Singapore story.

Why Choose Us


Unique Flavour

For more than 20 years, we have been perfecting our own original recipe day by day. You can be sure to find a unique flavour that retains the natural goodness of the cuttlefish. For the health-conscious, you’ll be happy to know that our products contain no MSG and No Preservatives.




We take quality control very seriously so that you can enjoy the freshest cuttlefish snack. Find out more about how we preserve the freshness of our cuttlefish during the manufacturing and distribution process under the INFORMATION tab.


Loved By Many

The unique flavour of our cuttlefish snack is loved by both the young and old. Many have tasted it and gave us rave reviews. We’re sure you’ll love it too!


Our shared heritage

We believe that the cuttlefish snack holds a special place in the hearts of many Singaporeans who grew up loving this simple snack. It is our mission to bring back the taste of childhood so that you may relive your moments of happiness.